Michigan Roots, Global Reach Virtual Lunch & Learn Series

MMA and the Michigan Economic Development Corporation (MEDC) have partnered to help manufacturers go global with the International Trade Program. For 10 years, this successful program has helped small and medium-sized businesses diversify their customer base, stabilize sales and ultimately grow their business through exporting. 

Watch Michigan Roots, Global Research Virtual Lunch & Learn Series on-demand . Each session lasts about 45 minutes.

Session 1: Overview of MEDC’s International Trade Program

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More than 95% of the world’s purchasing power is located outside the U.S.* Are you tapping into global market opportunities? If you’ve ever wondered:

  • Is my business ready to export?
  • What market should I be in?
  • Where will I get the financial and staff resources?
  • How do I make the connections I need?
  • What if I don’t speak the language?  

MEDC’s International Trade Program can help. Register today for a live virtual live discussion reviewing MEDC’s International Trade Program, which offers a wealth of expertise and resources to help small- and medium-sized businesses in Michigan grow through increased export opportunities.

Session 2: Stories of Exporting Success

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In Fiscal Year 2020 alone, MEDC’s International Trade Program helped 530 companies increase their export sales in 121 countries. Meet the Trade team and hear the real life experiences of local manufacturers who discovered new markets and developed new customer relationships through exporting activities.

Session 3: Access Markets in 90+ Countries Around the World

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MEDC’s six International Trade Centers offer local expertise and market knowledge to companies looking to reach established or emerging markets in more than 90 countries.

Session 4: Offset the Cost of Export-Related Activities

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The Michigan State Trade Expansion Program (MI-STEP) helps Michigan small businesses increase their reach in international markets with federal and state grants to reduce the cost of doing business in global markets. Learn how you can access up to $15,000 annually to increase and diversify your customer base, and common uses of the grant program among Michigan manufacturers.

Session 5: Leverage Strategic Partnerships to Increase Export Opportunities

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MEDC and its strategic partners offer services like market research, training, website development, credit reports and more. Discover how you can tap into resources that present opportunities to be successful in the highest-potential global markets.

*From SBA’s Office of International Trade website: Nearly 96 percent of consumers live outside the U.S., and two-thirds of the world’s purchasing power is in foreign countries.