MMA Partners with Endeavor IT in Search of the Coolest Thing Made in Michigan

LANSING (June 6, 2024) — The Michigan Manufacturers Association (MMA) has partnered with Endeavor IT in search of this year’s Coolest Thing Made in Michigan. Endeavor IT will be the exclusive program sponsor for this people’s choice award, with the same goal: celebrating the billions of innovative products Michigan manufacturers are developing that continue to have an incredible impact on our state and country. 

Endeavor IT is a Michigan-based managed service provider known for its proficiency in delivering technology solutions that streamline IT environments. With expertise in areas such as security, disaster recovery, vCIO consultation, network infrastructure, and cloud services, Endeavor IT prioritizes client satisfaction and fosters collaboration among stakeholders. By focusing on clients and their employees, Endeavor IT strives to establish enduring relationships and provide top-notch IT solutions that drive business growth and success. 

“We take pride in our ongoing commitment to support the MMA as we sponsor the prestigious Coolest Thing Made in Michigan award this year. This sponsorship holds tremendous significance for Endeavor IT, as it reflects our value in the visionary and inventive minds propelling technology forward. In parallel with the manufacturing industry, we share the common passion, drive, and motivation to push the boundaries of what is possible,” stated Darin LaCoursiere, CEO of Endeavor IT. 

“Since 2018, the Coolest Thing Made in Michigan has served to elevate the billions of products made right here in the Great Lakes State and generate well-deserved recognition for our state's manufacturers. MMA’s goal has always been to provide a platform to showcase the most game-changing, cutting-edge products from an industry that employs over 630,000 Michiganders and produces $102 billion in goods each year” said MMA Executive Vice President of Operations Delaney McKinley.  

“Michigan manufacturers make products that you can't believe- and that you can't live without. It’s time to recognize and celebrate the innovations, both big and small, that are created in every community across our great state!” said McKinley. 

Nominations for the Coolest Thing Made in Michigan open on Monday, June 10, 2024. Two rounds of people’s choice voting later this summer will determine the Top 10 and Top 3 Michigan-made products, with the final “Coolest” winner being revealed at the 2024 Manufacturing Excellence Awards on Nov. 6, 2024, at The Lansing Center in Lansing.

Learn more about MMA and the Coolest Thing Made in Michigan, or contact MMA’s Delaney McKinley at 517-487-8530 or

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Contact for Media Outreach

Delaney McKinleyDelaney McKinley
Executive Vice President of Operations
Call 517-487-8530