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Evolving and Growing to Serve You

This article appeared in the September 2021 issue of MiMfg Magazine. Read the full issue and find past issues online.

It would be hard to overestimate the changes that have taken place during the last year and a half — to our world, our way of life, our workforce and to our industry.

To ensure that your Association is evolving and growing to maintain our core mission — to serve Michigan’s manufacturing industry — we recently conducted a survey of MMA Industry Members. I am pleased to report that the findings of the survey validate current strategies and set a path for future growth aligned with member needs.

I’m proud that, even with a change in leadership, a staff re-organization and a global pandemic, our team was able to pivot to provide support when our members needed it most, resulting in outstanding satisfaction rates.

Survey results also validated decisions made earlier this year to improve and amplify our member communications. Communicating regularly and in alignment with your preferences is central to our value proposition for members and the industry as a whole.

The survey made clear that MMA members value the organization’s ability to advocate on behalf of the industry and to provide information on key policy and regulatory issues. We are strongly committed to continuing to position the Association and the industry for legislative and regulatory victories and will keep you informed and in compliance with consistent and concise communication.

Without question, the number one manufacturing challenge is talent. Talent and workforce development issues affect companies of all sizes, and our survey results indicate that members see significant value in expanding MMA services in this space. Based on these results, taken together with direction gleaned from the Workforce Development Committee of the MMA Board of Directors, we will be making significant investments and operational changes in 2022 and beyond to help Michigan manufacturers win the war for talent. Stay tuned for details to be revealed in the coming months.

One of the most important — and enjoyable — aspects of my job is the need to stay attuned to industry trends and needs. I hope you will not hesitate to reach out to me directly to let me know how you and your company are doing and how we can support your future growth and success.


To share your feedback, please contact communications@mimfg.org.

Contact John J. Walsh

Mike JohnstonMMA President & CEO
Call 517-487-8550
E-mail walsh@mimfg.org

This article appeared in the September 2021 issue of MiMfg Magazine. Read the full issue and find past issues online.

It would be hard to overestimate the changes that have taken place during the last year and a half — to our world, our way of life, our workforce and to our industry.

To ensure that your Association is evolving and growing to maintain our core mission — to serve Michigan’s manufacturing industry — we recently conducted a survey of MMA Industry Members. I am pleased to report that the findings of the survey validate current strategies and set a path for future growth aligned with member needs.

I’m proud that, even with a change in leadership, a staff re-organization and a global pandemic, our team was able to pivot to provide support when our members needed it most, resulting in outstanding satisfaction rates.

Survey results also validated decisions made earlier this year to improve and amplify our member communications. Communicating regularly and in alignment with your preferences is central to our value proposition for members and the industry as a whole.

The survey made clear that MMA members value the organization’s ability to advocate on behalf of the industry and to provide information on key policy and regulatory issues. We are strongly committed to continuing to position the Association and the industry for legislative and regulatory victories and will keep you informed and in compliance with consistent and concise communication.

Without question, the number one manufacturing challenge is talent. Talent and workforce development issues affect companies of all sizes, and our survey results indicate that members see significant value in expanding MMA services in this space. Based on these results, taken together with direction gleaned from the Workforce Development Committee of the MMA Board of Directors, we will be making significant investments and operational changes in 2022 and beyond to help Michigan manufacturers win the war for talent. Stay tuned for details to be revealed in the coming months.

One of the most important — and enjoyable — aspects of my job is the need to stay attuned to industry trends and needs. I hope you will not hesitate to reach out to me directly to let me know how you and your company are doing and how we can support your future growth and success.


To share your feedback, please contact communications@mimfg.org.

Contact John J. Walsh

Mike JohnstonMMA President & CEO
Call 517-487-8550
E-mail walsh@mimfg.org