Why Tech Talent and Manufacturing Need Each Other Right Now

This article appeared in 2025 MMA Workforce Solutions Summit event program. Learn more about MMA events.

Recent tech industry layoffs have left a deep pool of highly skilled professionals looking for their next opportunity. At the same time, manufacturers across the U.S. are striving to modernize their operations but struggling to find the talent to do it. This convergence creates a rare moment of mutual benefit.

From Tech Layoffs to Digital Transformation

The tech job market is down nearly 65 percent from its peak. Big software companies, under pressure from investors and rising interest rates, have been forced to prioritize efficiency over growth — cutting headcount along the way. But there’s a silver lining: highly capable tech workers are now available, and manufacturers can tap into this talent to drive their long-overdue digital initiatives.

The Case for Cross-Pollination

Many of these tech professionals understand ERP systems, CRMs, eCommerce platforms and cloud architecture — even if they weren’t developers themselves. Yet they’ve rarely considered applying that knowledge to manufacturing, an industry that’s historically been tech-light on the front end.

This is a missed opportunity. Manufacturers — some generating hundreds of millions in revenue — still rely on Outlook for customer emails or fax machines for order intake. Even modest upgrades in these areas could yield massive ROI. For someone with a tech background, helping solve these problems is low-hanging fruit.

The Culture Gap: Remote vs. On-Site

One barrier to entry is mindset. Manufacturers often expect local, in- person employees, while tech workers tend to be remote and fractional. Bridging this gap will require manufacturers to embrace hybrid workforces and rethink traditional hiring models.

It also works the other way. Tech professionals stepping into manufacturing must shift their mentality: you’re not building a new SaaS product — you’re helping optimize an existing business with real-world supply chains and physical products.

Where the Connections Happen

Manufacturers need to rethink how they attract digital talent. That means reframing job descriptions to highlight the size and complexity of the challenges they face — especially the opportunity to lead digital transformation, not just “manage IT.”

For tech workers, the best bet is showing up. Industry associations, like the MMA, often hold events and expos. Attending these, networking and simply offering perspective on digital strategy can open doors that aren’t posted on job boards.

Balancing Innovation with Practicality

It’s crucial for both sides to stay grounded. Manufacturers shouldn’t try to become software companies. And tech professionals shouldn’t attempt to rebuild internal platforms from scratch. Instead, focus on integration, enablement and measurable ROI — just like building a new factory or expanding a warehouse.

Final Thoughts

The tech-to-manufacturing shift won’t happen automatically. It requires effort, education and flexibility on both sides. But the upside is massive: manufacturers get the talent they need to modernize, and tech workers get meaningful, long-term roles in stable, high-growth industries.

The door is open. Now’s the time to walk through it.

About the Author

Ben Lorenz is a Managing Partner at Human Element. He may be reached at 734-276-4174 or blorenz@human-element.com.

Human Element is an MMA Premium Associate Member and has been an MMA member company since February 2023. Visit online: human-element.com.

Human Element was a sponsor of the 2025 MMA Workforce Solutions Summit. Learn more about MMA events.